KARACHI: Rice exporters from Pakistan have been invited to participate in the first ever international rice exhibition “Rice International Conference and Exhibition (RICE) Dubai 2011” to be held from May 9-11, 2011at Madinatul Jumeirah UAE.
Chairman FAM Holding, Dr Faisal Ali Mousa, a conglomerate in United Arab Emirates, while addressing a press conference along with his representative in Pakistan Asad Sajjad Thursday said that the event would provide opportunity to Pakistani rice exporters to explore new markets and buyers to increase exports of this commodity.
Besides rice, FAM Holding of UAE is keen to purchase building materials including cement, marbles and granite, tiles and sanitary-ware in large quantity from Pakistan. He informed that he had fruitful meetings with the stakeholders in his first visit and he likely to sign some Joint Venture with some Pakistani conglomerate in his next visit.
About the event, he said that the RICE - Dubai 2011 is the first and unique international event in the region to gather all stakeholders of international rice market under one roof. “It is therefore a global stage, where different associated industry players can demonstrate their capabilities, services, products, and scientific outputs, and make these available for businesses,” Dr Faisal said. He further said the participants can also establish new deals and business relations.
“This is one of the biggest opportunities to bring your brand to the international market or introduce new products into the international market”, he said adding this will boost up sales, profitability and increase client base across Middle East, Africa and European region.
The exhibition is a showcase for manufacturers, distributors, and suppliers around the world, representing all key sectors within rice trade to expand their client base and venture into emerging markets. He said that RICE would serve as an ideal platform for attracting 10,000 trade visitors and bulk buyers.
“The event will be organised by Ideal Idea Events Management, one of the leading event organisers in the region,” he added.
He pointed out that more than 60 countries participation would help to identify new market opportunities, gain market intelligence and find new channels to market products. “We are getting trade enquiries from buying nations such as Qatar, Saudi Arabia, Philippines, Nigeria, Iran, Iraq, Senegal, Malaysia, Yemen, Syria, Kuwait, Oman, Jordan, Russia, Cambodia, Sudan, Libya, Bahrain and other countries,” he said adding “these enquiries will be canalized to our exhibitors for their business prosperity.”
Dubai’s proximity to major rice producers, excellent shipping infrastructure, storage facilities, trade promoting environment and financing options provides competitive advantages to rice traders intending to expand in the Middle East and North Africa (MENA) region.
He said that a recent study conducted by the Ministry of Foreign Trade, United Arab Emirates has revealed that UAE has been the top global re-exporter of rice over the past five years (2005- 2009). The study revealed that the UAL’s share of global rice exports stood at 93 percent, underlining the country’s strategic importance in the global rice trade - due to it being situated in a pivotal point between international production, export, and consumption areas in South East Asia and the rest of the world - and further underscoring the competitiveness of the UAL’s logistical services and the ease of customs procedures as factors that have helped the UAE attain this significant position in the rice trade.
He was optimistic that the first ever-international rice exhibition would attract a large number of rice exporters, importers, millers, traders, growers and other stakeholders of the rice trade. He pointed out that they have held meetings with the officials of Trade Development Authority of Pakistan (TDAP) and the members of Federation of Pakistan Chambers of Commerce and Industry (FPCCI), Karachi Chamber of Commerce and Industry (KCCI), Korangi Association of Trade and Industry (KATI), Pakistan Rice Exporters Association of Pakistan (REAP) and other exporters.
“We feel our visit to Pakistan was very successful,” he said and hoped a large number of Pakistanis would participate in this mega event. He pointed out that a ‘National Pavilion’ would be set up for Pakistani participants to showcase their brands, products and services in the Rice Dubai 2011. ppi
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